Dear [Sainsbury’s / Co-op / Waitrose],
Thank you for your commitment to sourcing 100% Fairtrade bananas.
As long-standing Fairtrade campaigners, we know how much this commitment matters. Banana farmers and workers are facing growing pressures, including climate volatility, crop disease and rising production and transport costs.
At a time when building a fair and resilient banana supply chain has never been more important, 100% commitments like yours create the scale and certainty needed to deliver impact for farmers and workers. Collectively, these commitments help create a tipping point, where Fairtrade becomes a meaningful part of producers’ businesses and helps underpin stronger, more resilient producer organisations and supply chains.
We truly appreciate the commitment you have made. Please continue to stand with banana producers and sustain your support for 100% Fairtrade bananas.
With thanks,
Fairtrade campaigners across the UK